Seeing the forest for the trees...
This highly regarded 50-year-old technical society found itself delivering a narrowing set of services to what should have been a broadening audience.
Due to delayed decisions around technology, an instinct to "build it ourselves" and mostly manual workflows, the staff were struggling to keep up. The heavy focus on quality without the necessary investments in systems distracted the organization from seeing the broader landscape of opportunities to address the needs of the industry.
Broadreach first scoped the opportunity that lay ahead, this gave the management team, and the board, the confidence to make long delayed investments to allow the organization to scale and deliver greater value to its broader constituency.
We then created a layered strategic plan that kept the big picture in sight, while providing the operational steps to transform the organization.