Digitizing a non-profit...
This client had yet to commit its outstanding content and services to a digital approach. As such most of its value could only be experienced through printed materials, in-person conferences and unprotected online content.
Broadreach worked with them to create a migration strategy to have virtually all their value hosted in a protected, online environment so their members could easily consume the content from their offices around the world.
We created this image to help them understand how digitizing the organization would increase member retention and engagement, while attracting a new set of related sectors to participate.