Diversifying content to meet the need...
Broadreach helped this client develop a plan to diversify the format, and topics of the publications it produces for members and the industry.
An academically driven nonprofit, this client organization would spend months or years producing technical guides and deep studies on key topics, by the time the publication was produced, however, the topic had aged and the importance of the research had declined compared to other sources.
Broadreach developed a highly diverse set of content deliverables based on the nature of the topic, with varied timelines that matched industry demand. This kept the association top of mind with the industry, members and the media.
This new approach also helped validate which topics were more worthy of multple months of resources, while keeping the industry interests high in the meantime.