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OUR SERVICES
How we create value for you
Broadreach SMI exists to solve the critical issues facing our clients, both large and small. Our unique approach is not only what differentiates us, but also what makes us successful. We provide a broad range of services and solutions to help organizations facilitate change, achieve their vision and optimize performance and productivity.
STRATEGIC PLANNING
Map The Future
Knowing your destination makes the journey much easier, and the results more assured. We help your organization chart its course with thorough analysis of the competitive landscape, defining the opportunities and challenges that lie ahead, assessing current talent and resources to determine what's needed to achieve your mission.
Strategic Planning | 360 Competitive Analysis | SWOT | Business Modeling
MARKETING
Achieve Your Goals
Marketing strategies, plans and campaigns require the right balance of digital presence, social media engagement and great clarity on the needs of your members, users and customers.
We create marketing plans and programs that align with your strategic plan to deliver the results your organization needs.
Marketing Strategies | Go-to-market Plans | Product Launches | Member Engagement & Retention Programs | Member Surveying | Video Webinar Series
INNOVATION
Innovate For Growth
Innovation is the most fundamental of human traits. Inspired by need or a desire to continuously improve. Innovation lies at the heart of how we thrive.
Innovation spans your organization from technologies and processes to organizational design and performance. We map the latest innovations to your organization to ensure you are operating at your best.
CRM | Digital Migration | AMS | Digitized Services | ROI Analysis
Our Approach
How We Get Results
INNOVATIVE DESIGN
Innovation impacts all functions of your organization, not just technology. Innovative marketing programs, new offerings, internal processes, back-office systems, all need to innovate to deliver great value. New technologies such as cloud-based platforms, CRMs, AMSs, SEO, and social media engines play a critical role to your ongoing success.
We take a broad view of your organization to see the big picture of how you create and deliver value to your clients. We then look to optimize your operations straight across the business.
MEMBER SURVEYING
Staying close to your members and understanding their needs is vital to retaining them. We provide end-to-end surveying including survey design, fielding, raw results, analysis and reporting.
STRATEGIC PLANNING
We start from the core of your organization, your mission. From there, we conduct a rigorous process of assessing current capabilities, organizational structure, market needs, business modeling, competitive and comparative analyses, key decision points, recommendations, milestones and timeline.
MARKETING STRATEGIES
With a sound strategic plan as an anchor, we build a marketing strategy that impacts the near and long-term goals of your organization. We develop a marketing strategy that acts as an umbrella to the programs and campaigns we design beneath it. This ensures continuity and lasting presence to increase the value of key messaging and offerings.
VIDEO WEBINARS & PODCASTS
We handle the entire management of webinars for our clients, from developing topics, speaker selection, scripting, scheduling, hosting, production, editing, posting and promotion.
We know you and your teams are busy, so we take the weight off your shoulders and deliver outstanding results for your organization.
MARKET ANALYSIS
Data and analysis are the backbone of marketing decisions. Instinct alone is not enough. We provide full service marketing analytics including, benchmarking, competitive analysis, positioning, product adoption, net promoter scoring and more.
