This highly regarded 50-year-old technical society found itself delivering a narrowing set of services to what should have been a broadening audience.

 

Due to delayed decisions around technology, an instinct to "build it ourselves" and mostly manual workflows, the staff were struggling to keep up. The heavy focus on quality without the necessary investments in systems distracted the organization from seeing the broader landscape of opportunities to address the needs of the industry.

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Broadreach first scoped the opportunity that lay ahead, this gave the management team, and the board, the confidence to make long delayed investments to allow the organization to scale and deliver greater value to its broader constituency.

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We then created a layered strategic plan that kept the big picture in sight, while providing the operational steps to transform the organization.

This client had yet to commit its outstanding content and services to a digital environment. As such, most of its value could only be experienced through printed materials, in-person conferences and unprotected online content.

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Broadreach worked with them to create a migration strategy to have virtually all their value hosted in a protected, online environment so their members could easily consume the content from around the world.

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We created this image to help them understand how digitizing the organization would increase member retention and engagement, while attracting a new set of related sectors to participate. 

Broadreach helped this client develop a plan to diversify the format, and topics of the publications it produces for members and the industry. 

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An academically driven non-profit, this client organization would spend months or years producing technical guides and deep studies on key topics, by the time the publication was produced, however, the topic had aged and the importance of the research had declined compared to other sources. 

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Broadreach developed a highly diverse set of content deliverables based on the nature of the topic, with varied timelines that matched industry demand. This kept the association top of mind with the industry, members and the media.

 

This new approach also helped validate which topics were more worthy of multple months of resources, while keeping the industry interests high in the meantime.